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What Are You Worth?

The Keys To Establishing Value

Just like the controls inside an airplane...
You know just what buttons in life to push, which ones to tweak and which ones to leave alone.
When you are in business, you have hit buttons in life that have caused you to fail. You learned from those failures so you know not to touch that button again or how to touch it just right. 
People that hire you are paying the price for that experience without having to GO through that experience.
You cannot put a price tag on life experiences.
So, let me ask you something. When you fly, there are certain seats, right? Economy, First Class, Business, etc.
You pay the price for that seating.
Who establishes that value? Is it you, the customer? Or is the airline that has decided what the price will be?
Or...
Who establishes that value? Is it you, the customer? Or is the airline that has decided what the price will be?
Maybe you think you charge too little or too much. How do you get a fair price for your customers? While you use an industry standard and fall somewhere along the category of what others in your industry charge, I consider what is called a pillow cost.
What is the price you can charge that you feel good and honest about inside? You know you have worked hard and treat your client fairly therefore you sleep well knowing you haven't taken advantage of your customer and there is real value for your customer.
How can you make your customer feel first class and charge best price?
  • Give value
  • Time
  • Respect your customer
  • Listen
  • Offer ongoing support and specials 
  • Give them a break!
  • Treat them like the valued partner they are
  • Build Trust by alerting them to things going on within their industry
  • Honesty-Be transparent and when you make a mistake, tell them
  • Follow Through
  • Responsibility
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